The discount channel is the second largest and fastest-growing grocery retail channel in all of Europe, according to new research from IGD. The discount channel will be the major contributor to growth in the sector up to 2022, with leading discounters – Lidl and Aldi – adding more sales than most major European retailers. The discount grocery channel accounts for 43% of growth across Europe and will add €34 billion in sales from 2020 to 2022.
While in some mature markets, the channel’s growth is slowing, in other regions, such as in Central and Eastern Europe, the channel is expected to show double-digit growth.