Aldi Harmonizing its Brands Across Several National Markets

Aldi Nord wants to make its private label ranges more uniform on an international level. In the first stage, product ranges in France, Belgium and The Netherlands are going to be scrutinized and checked for possible synergies. Those product containers and designs that work best in several countries will remain in the range.

The retailer does not want to deprive the respective countries of their independence, it emphasizes that synergies saves effort and costs for manufacturers and the retailer alike. Aldi has deliberately chosen the countries with the highest sales in order to achieve savings quickly.