All across the country, store brands power is driving big increases in store brands sales. New categories. New merchandising ideas. New package designs. New shelf allocation. Store brands are reaching unheard of levels of consumer popularity and retailer commitment.

For manufacturers, store brands power is the power to compete with big national brands in category after category without big advertising budgets and promotion allowances. It’s the power to make a small and medium-size company important to retailers. It’s the power to market your products to millions of consumers. It means new opportunities for your business.

Store brands power is growing, too. According to GfK Roper, 57% of all shoppers now say that they purchase store brands frequently, up from 36% ten years ago. Moreover, 9 out of 10 consumers say that store brands are now as good as or better than national brands and one-third of all shoppers expect to buy more store brands in the year ahead.

THE SHOW FOR STORE BRANDS
PLMA gives you the chance to show your power. For nearly 30 years, PLMA’s Private Label Trade Show has been the place where retailers and suppliers meet to build their private label business. It’s the industry event of the year. With more than 2,000 booths, the show spans five halls of Chicago’s Rosemont Convention Center. Exhibitors come from more than 35 countries. Product categories include fresh, frozen and refrigerated foods, beverages, snacks, and shelf-stable groceries. On the non-food side, there is household and kitchen, paper and plastics, health and beauty, GM and DIY.

Buyers come from all over the world – supermarkets, supercenters, discounters, drugstores, mass merchandisers, convenience stores, importers, exporters, wholesalers of all kinds, even military exchanges. They come to source, to learn, to make contacts.

MORE THAN PRODUCTS
PLMA’s annual show, set for November 14-16 in Chicago, is more than just products, though. With store brands sales surging, the need for innovation has never been greater. That means new product ideas, new use of consumer data, and new logistics and efficiencies.

If your company has an innovation that can help build store brands, then PLMA’s Innovation Hall, which had a highly-successful inaugural last year, is the perfect place to market that product or service.

The 2010 Innovation Hall is a show-within-a-show and a unique opportunity to meet key decision-makers of the private label industry – both retailers and suppliers. Featured will be exhibitors offering goods and services in new product development, package design and graphics, shelf allocation software, packaging materials, supply chain efficiencies, in-store design, marketing services, quality control and testing, sustainability, and technology

Also, PLMA’s seminars and workshops give insight into marketing and merchandising. PLMA’s Idea Supermarket® presents more than 60 gondolas of products and packaging from retailers around the world. PLMA’s Executive Education Program offers classes on the fundamentals of private label.

PLMA’s annual show is also the best place for private label networking. There are brokers and sales agents to help new exhibitors understand the marketplace. There are product development experts who can help put ideas onto retailers’ shelves. There are ingredient suppliers who can demonstrate new ways to improve products and increase marketability.

If you are already making and selling store brands, then PLMA’s 2010 trade show will open additional doors for you and your products. If you are not in store brands yet, PLMA can help launch your company’s success. 2010’s going to be another banner year for store brands. Come exhibit with us.
SHOW LOCATION

The 2010 PLMA Trade Show will be held at the Rosemont Convention Center, only 10 minutes from Chicago's O'Hare International Airport. Conveniently located within walking distance or short shuttle bus rides from major hotels, the convention center provides exhibitors with an easy-to-reach, efficient venue for trade shows.

PLMA’s Annual Private Label Trade Show is the industry event of the year. For more information about exhibiting or attending, contact:

Private Label Manufacturers Association 630 Third Avenue, New York, N.Y. 10017 Telephone: (212) 972-3131 Fax: (212) 983-1382 Email: info@plma.com
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