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CHICAGO - Final numbers are in and it’s official: PLMA’s 2013 Private Label Trade Show, held here Nov. 17-19, is the biggest in the 33-year history of the association’s trade shows.
Increases – some of them in double digits – were recorded across the board. The total number of exhibition booths in the three halls of the Rosemont Convention Center was 2,535, for a gain of 10%over last year’s Show, while the number of exhibiting companies at 1,229 was 14% more than participated in 2012. More booths require more exhibitor personnel, so there were 600 more men and women registered on behalf of store brand manufacturers and suppliers on the Show floor.
Pre-registration for the Show also reached record highs. Some 9,500 individuals in all categories registered before the Show, an increase of about 12%. The largest gain was among non-members of PLMA, ahead by 35%. Among retail buyers from the country’s leading supermarkets, drug stores, discount stores, dollar stores and other chains pre-registations increased by 5% or more over last year.
Visitor registrations, which topped 4,500 last year, were expected to set a new record for 2013.
For buyers and executives from major retail chains, PLMA’s Chicago trade show has become the place to be each November, facilitating connections with the leading manufacturers and suppliers of store brands. Exhibiting companies offer tens of thousands of products across virtually every food and beverage category – including prepared foods, frozen and refrigerated, ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors feature health and beauty care, over-the-counter pharmaceuticals, vitamins & nutrition, household, kitchen and cleaning products, DIY and general merchandise.
Among the special features of this year’s Show was a Pet Pavilion to call attention to the rising importance of store brand pet foods and pet care. The Pet Pavilion was introduced at PLMA’s 2012 trade show and was significantly expanded for 2013.
Private label sales have continued to expand and set new records for total dollar volume and market share, according to Todd Hale senior vice president of Nielsen. In an opening speech for PLMA’s annual seminar program, Hale reported: “Store brand sales reached $111.6 billion for the 52-week period ending 8/31/2013 a level that is +18.5% greater than for calendar 2009. National brand sales during that period were $529.4 billion, up +8.0% since 2009.”
For additional information on the growth of store brands or to schedule an interview with PLMA President Brian Sharoff, contact PLMA’s press representative at (212) 972-3131, or email firstname.lastname@example.org
CHICAGO - As private label sales continue to set records for volume and market share – surpassing $112 billion across all outlets according the latest Nielsen data and accounting for 23% of all supermarket sales – PLMA’s annual trade show, held here each November, has become the place where buyers and executives from the nation’s top retailing organizations come to meet the foremost suppliers of store brands.
After more than three decades, the PLMA show is without any doubt America’s largest and most dynamic marketplace devoted entirely to store brands, and this year’s sold-out event was the organization’s bigger than ever, presenting more than 2,500 exhibit booths throughout four major halls at the Rosemont Convention Center.
Exhibiting companies offered up tens of thousands of products across virtually every food and beverage category – including prepared foods, frozen and refrigerated, ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors featured health and beauty care, over-the-counter pharmaceuticals, vitamins & nutrition, household, kitchen and cleaning products, DIY and general merchandise.
Among the more than 4,500 visitors who attended were virtually every leading U.S. supermarket, drug chain, mass merchandiser, wholesale club, convenience and specialty retailer, in addition to wholesalers, brokers, importers and others.
Among the special features of this year’s PLMA show were a Pet Pavilion to call attention to the rising importance of pet foods and pet care. PLMA’s Idea Supermarket® offered an opportunity to see store brand products and packaging from more than 50 leading retailers across North America, Europe, Asia and Latin America. In addition, PLMA’s New Product Expo showcased hundreds more new products from exhibitors on the trade show floor.
Participation by overseas companies increased this year to nearly 350 international exhibitors from 35 countries. Pavilions were presented from Italy, France, Spain, Denmark, South Korea, Mexico, Canada, South Africa, Peru, Ecuador, China, Malaysia, Costa Rica, Egypt, Taiwan and Turkey, in addition to PLMA’s own World of Private Label pavilion and overseas suppliers taking individual space at the show.
Speakers and seminars – including Sunday afternoon workshops, a Keynote Breakfast on Monday and the PLMA Live! Breakfast on Tuesday – exposed manufacturers, retailers and visitors to all of the latest market information, research, strategies, trends and insights by industry experts into how the U.S. private label marketplace is expanding and changing.
Factors contributing to the growth for PLMA include the steady rise of store brand sales and the development of a wide variety of store brand products and programs by retailers across all the major channels of trade. Each year as a result, the show welcomes thousands of visitors from across the industry, who are eager to see and learn about everything that is new, improved and innovative in store brand products.
For information on attending or exhibiting at PLMA's 2014 Private Label Trade Show, to be held in Chicago, November 16-18, 2014, contact PLMA (212) 972-3131 or email email@example.com
CHICAGO - One of the most prominent market researchers in the country, Todd Hale, senior vice president at Nielsen, presented private label executives at PLMA’s annual trade show with a road map to how they can leverage today’s economic conditions and continue building store brands shares for the future.
“Private brand focus is unprecedented, and best-in-class retailers are investing in brand management activities like their branded peers,” assured Hale. “With slowing population growth and pressures from current and unforeseen competition, winning retailers will be those who step up their innovation efforts to connect with and create demand for their offerings across diverse and evolving population segments.”
He was clear that store brands are doing better than ever. “Store brand sales reached $111.6 billion for the 52-week period ending 8/31/2013 a level that is 18.5% greater than for calendar 2009. National brand sales during that period were $529.4 billion, up 8.0% since 2009. These sales include Walmart POS data along with measurement in the club, dollar and military channels.”
Still, asked Hale, while private brands are gaining share, can it be faster? He suggests today’s financial headwinds offer an opportunity for private brands to engage shoppers even more. “U.S. consumers continue to be faced with impediments to their spending power. From rising food prices, gas prices, utility/energy bills, health care costs, and payroll tax, the ability to spend continues to be tested.”
One piece of advice offered by Hale: “It may be time to re-think private brand category investments and look for white space opportunities. Look to accelerate growth by focusing energy against the shoppers that matter most – women in most categories and top-spend buyers provide powerful connection points. We see faster growth in a number of small share private brand categories.”
Hale spoke on the first day of PLMA’s 2013 Private Label Trade Show. Held here Nov. 17-19, it was the biggest in the 33-year history of the association’s trade shows.
Among the “winningest” in this year’s food & beverage categories, products earning the highest overall scores included Costco’s Kirkland SignatureTM Sweet Mesquite Seasoning; BJ’s Wholesale Club’s Earth’s PrideTM Black Forest Blend Trail Mix; and Giant Eagle’s Market District® Tuscan Style Kale Salad Mix. Products scoring the most points in home & health were: Safeway’s Bright Green TM Cool Breeze with Bleach Alternative Laundry Detergent; TopCare® Premium Blood Glucose Monitor from Topco; and BJ’s Living Home® 13 Piece Cookware Set.
In addition, the balloting revealed some broad trends among store brands. Multicultural moved ever more mainstream, for one: In a few instances, it hailed from the ancient spice routes of the East, as Asian-inspired and Indian fare curried favor; in others, Latino/Hispanic influences – no longer confined to ethnic or specialty items – continued to penetrate conventional categories, whether snacks, or dressings or soups.
For sweet teeth, indulgence and upscale packaging made a strong showing. Meanwhile, emphasis on beauty as well as on men’s grooming were in evidence among the non-foods items that took awards.
Nominations this year exceeded 500 new products, the most received in a single year according to PLMA. To qualify, products must have been introduced within one year of their submission by the retailer. Every product considered by the judges was scored on appearance, taste/texture/smell, packaging/presentation and value for money in the food & beverage categories, while home & health products were judged on product concept, packaging/presentation and value for money.
Trade winds of the Pacific meant clear sailing to a win for Asia-inspired items like Trader Joe’s® Sriracha Sauce; Target Archer Farms® Garlic, Ginger & Sriracha Cream Cheese Wontons; and Whole Foods Market® Potato & Pea Samosas.
Beauty most fair led to wins for Sephora & Pantone UniverseTM Colorbyte Lip Wands; Costco Kirkland SignatureTM Daily Facial Towelettes; and Victoria’s Secret Beach Wave Hair Spray. But grooming the beast was also favored, with awards for Rite Aid Renewal® for Men Hair & Body Wash; and Ahold’s CareOne® Hair Regrowth Treatment for Men.
Examples of the growing mainstream appetite for “el sabor Latino” include Kroger Wholesome@HomeTM Cheesy Chicken Enchilada Soup; Safeway The Snack ArtistTM Yellow Corn Tortilla Chips; Western Family Natural Directions® Organic Blue Corn Chips with Flax Seeds; Brookshire’s Authentic Picante Sauce; Northgate Markets GTM Gonzalez Jalapeńo Ranch Dressing; and Navarro’s Vida Mia Café Espresso.
Sweet indulgence was another big winner, capturing awards for Save-A-Lot Ginger Evans® New York Style Cheesecake; Walgreens Good & DelishTM Dark & Twisted Chocolate with Lemon & Black Pepper; Kroger Private SelectionTM Dark Chocolate Petit Beurre Biscuits; Winn-Dixie Prestige Raspberry Cone Crunch Ice Cream; Price Chopper Central Market Classics Mini Biscotti with Chocolate; and Metro Richelieu Irresistibles TM Triple Chocolate Pyramid Cake.
PLMA’s Salute to Excellence Awards also have their own dedicated showcase online. For a closer look at all the products and the trends, head to this destination: www.plma.com).
To download a complete list of the winners for 2013, Click here).
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