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CHICAGO - The ultimate battle for today’s consumer will play out over three days in Chicago, as more than a thousand exhibitors from 30 countries compete to get their store brands products in front of the biggest players among America’s supermarkets, drug chains and mass merchandisers.
PLMA’s 34th annual show will be the largest and most vibrant marketplace devoted entirely to store brands, surpassing even last year’s record show for size and attendance by presenting more than 2,400 exhibit booths throughout three major halls at Chicago’s Rosemont Convention Center.
Exhibiting companies will offer up tens of thousands of products across virtually every food and beverage category – including prepared foods, frozen and refrigerated, ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors feature health and beauty care, over-the-counter pharmaceuticals, vitamins & nutrition, household, kitchen and cleaning products, DIY and general merchandise.
Among the more than 4,500 visitors who attend the event each year are the leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, in addition to wholesalers, brokers, importers and others.
Year after year, private label’s growth continues to outpace the national brands, reaching new heights for sales and market share. According the latest industry sales data compiled by The Nielsen Company, private label unit market share in supermarkets has reached 23.4% and dollar market share is now at 19.4%. Total private label sales in the United States last year surpassed $112 billion.
In addition to the largest, most diverse and innovative assortment of private label products anywhere, the show offers PLMA’s popular Idea Supermarket®, showcasing store brands programs, products and packaging from more than 50 leading retailers across North America, Europe, Asia and Latin America. And PLMA’s New Product Expo turns a spotlight on the newest products being offered by exhibitors on the trade show floor.
Speakers and seminars include Sunday afternoon workshops, a Keynote Breakfast on Monday and the PLMA Live! Breakfast on Tuesday. Leading experts and industry executives present the latest market research and discuss the insights, retail strategies and trends and that are driving extraordinary growth for private label.
Increasingly, the growth of store brands at America’s major retail chains is attracting attention from international manufacturers who seek to build a market for their products here in the U.S. The 2014 PLMA show floor will present international pavilions from Italy, France, Spain, Denmark, Turkey, South Korea, China, Malaysia, Taiwan and Hong Kong, as well as from Canada, Mexico, Costa Rica, Ecuador, Peru and Argentina.
PLMA’s own World of Private Label pavilion and international exhibitors taking individual spaces will extend global representation at the show to include Germany, United Kingdom, The Netherlands, Belgium, Poland, Greece, Bulgaria, Romania, Israel, Thailand, India, Australia, Columbia, Chile and Brazil among others.
For information on attending or exhibiting at PLMA's Store Brands Reality Trade Show, contact PLMA (212) 972-3131 or email email@example.com
Editors: To arrange an interview with PLMA President Brian Sharoff, contact PLMA’s press representative at (212) 972-3131.
The development that had been touted in some quarters as inevitable – shoppers’ returning en masse to big brands – failed to materialize for yet another year. Instead, it was business as usual according to data provided to PLMA by The Nielsen Company for the 52 weeks ending December 27, 2013 – national brands ceded precious market share as consumers continued to reach for quality and value in store brands.
In supermarkets, unit and dollar shares rose to 23.4% and 19.4%, respectively. In drug chains, unit market share advanced to 17.3% while dollar share increased to 16.4%. Across all outlets combined, which includes Wal-Mart, mass merchandisers, the club channel, dollar stores and military exchanges, shares moved up to 21.2% in units and 17.5% in dollars. All share marks are records.
The recent run up of store brand sales is remarkable. Since 2011, annual sales of store brands in supermarkets have increased +3%, or $1.6 billion, and in drug stores they have climbed +9%, or $700 million. In all outlets combined, annual sales have grown +5%, or $5.3 billion.
The performance comes as no surprise to executives in the store brands business, though some observers have been warning for years that store brands had their moment and recent share gains would hold steady or even decline as economically relieved consumers flocked back to brands.
But a funny thing happened on the way to what big CPG companies would consider marketplace normalcy: consumers balked. During financially pinched times many had turned to store brands and had come to like, even prefer, them. It became clear that a large segment of these shoppers were not going back to the big brands.
“In response to the trend, retailers across the country are freshening private label offerings and rolling out new products and whole new lines to their shelves,” explained PLMA President Brian Sharoff. “Looking ahead, store brand portfolios of leading retailers will likely accelerate their emphasis on consumer-focused positioning.”
In announcing the 2014 edition of PLMA’s Private Label Yearbook, Sharoff noted, "For the first time, our 22-year-old reference moves from print publication to an exclusively online resource, where store brands performance can more easily be examined and tracked category by category and quarter by quarter, across nine U.S. regional divisions and by channel.”
The annual compilation has become the benchmarking standard for retailers and suppliers, where Nielsen sales and market shares statistics are reported for more than 700 product categories.
Retailers and wholesalers can gain free access to the data and analysis, including new updates every quarter, by logging in at www.askplma.com and following the prompts for Private Label Yearbook. PLMA members can access the online yearbook via PLMA's member services website at www.plma.org.
For additional information on the growth of store brands or to schedule an interview with PLMA President Brian Sharoff, contact PLMA’s press representative at (212) 972-3131, or email firstname.lastname@example.org
Millennials represent a multi-trillion dollar marketing opportunity. By 2016, they will become the country’s most powerful consumer bloc and, over time, will become the most economically impactful generation in U.S. history, outspending even the Baby Boomer generation. They already account for $1.3 trillion in overall direct annual spending and it is predicted they will buy $60 billion in consumer packaged goods over the next decade. But little is known of their shopping mindset and grocery retailers have generally ignored them.
Millennials like to describe themselves as unique in their attitudes and how they conduct their lives. While that may well be true in terms of their overwhelming use of smart phones, social networks and the internet, the first wide-ranging study of Millennials who identify themselves as primary grocery shoppers for their household reveals that, when it comes to buying food and non-food necessities, value is the key to their purchasing behavior.
According to the PLMA study, Millennials shop for groceries often and widely, and supermarkets are the most popular choice. Lead factors in what they choose to buy include previous experience with the product, their shopping list and coupons. Seven in ten belong to a loyalty program. In choosing a store or product, they seek out affordability, value and lowest price. They are also regular purchasers of store brands, think highly of the products, and give them high marks vs. national brands.
The PLMA study was conducted by Surveylab, a leading online opinion consultant. It consisted of more than sixty questions aimed at determining what moves Millennials. Completing the survey were nearly 1,600 men and women from 18 to 33 years old who identified themselves as the primary grocery shopper for their household.
Further highlights from the study include:
• Millennials overwhelmingly see their generation as different from previous ones and are optimistic about their future. But many express resignation about their status. Half say their generation is financially less well off than previous ones and one in five say their life is worse than that of their parents. They expect big changes in the future: Half believe say stores will look nothing like they do now and a third believe many of today’s national brands will no longer be around.
• Brand loyalty is not a major pull for Millennials. When a national brand they wish to buy is not available at the shelf, four in ten choose the store brand, one third pick a different national brand and one in eight look elsewhere for the national brand they initially wanted.
• Millennials are universally familiar with store brands and buy them regularly.Almost four in ten said they buy store brands frequently, the highest rate offeredin the study. Seventy-one percent said value is the main reason they purchase the store brand product as opposed to the national brand. Product quality improvements and a good prior experience will drive their future store brand purchase.
“Millennials have revolutionized the way we communicate,” says Brian Sharoff, PLMA president. “They have created a world of ‘likes’ and ‘friends’ larger than all television audiences combined. But who are they? For those who run supermarkets, drug chains and mass merchandisers, they are still enigmatic. Hopefully, this study will help clarify how they shop and what they want.”
To request a free copy of PLMA’s new consumer research study, “The Millennials Are Coming,” email email@example.com.
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