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(Neenah, Wis.)—Prolamina Corp., a leading North American packaging company that serves the food, medical and specialty markets, took delivery of its newest piece of manufacturing equipment, a custom-built Totani  BH80. Housed in Prolamina’s facility here, this is Prolamina’s second facility to be tooled with Totanis. Matt Conlin, Vice President of Sales at Prolamina, states, “We capitalized on our experience with our existing Totani machines and partnered with Totani’s engineers to design a machine with high speed and versatility that will support our growth initiatives in the pouching market.”


(Lansing, Mich.)—Paramount Coffee has named Steven Weyhing general counsel and Jeff Kolk assistant plant/quality assurance manager for the company. Weyhing has served in both the public and private sectors, in regulatory litigation, environmental, liquor and agricultural law. Kolk was the director of operations at Eastside Deli Supply, Lansing, Mich., where he developed and led the quality assurance, human resources and facilities management departments for the company.


(Oakbrook, Ill.)—TreeHouse Foods will acquire Flagstone Foods, a St. Paul, Minn.-based supplier of private label healthy snacks.  TreeHouse has agreed to pay Gryphon Investors and other shareholders $860 million in cash for the business, subject to an adjustment for working capital.  Following the acquisition, TreeHouse’s pro forma annual sales are expected to approach $3.5 billion and adjusted EBITDA should exceed $450 million.  The transaction is expected to close during the third quarter of 2014. Flagstone Foods reported sales of $697 million for the fiscal year ended December 28, 2013.  
“We are extremely enthusiastic about the acquisition of Flagstone Foods,” said Sam K. Reed, Chairman, President and Chief Executive Officer of TreeHouse.  “Flagstone Foods is ideally situated at the intersection of health and wellness, snacking and the perimeter of the store, and represents an attractive new platform for TreeHouse to enter the on-trend, rapidly growing $7.1 billon healthy snacks category.”


(Sheboygan, Wis.)—Rockline Industries, one of the world’s largest manufacturers of coffee filters and wet wipes. has acquired a nearly 240,000 sq. ft. facility, on a 30-acre site, in Russellville, Ark. “Rockline’s purchase of the Russellville site will help our company better serve the needs of our customers and accommodate our company’s rapid growth in contract manufacturing and private label products,” said Nick Santoleri, Vice President of Operations. Rockline currently operates four U.S. manufacturing plants in Arkansas, New Jersey and Wisconsin. In October, Rockline announced the opening of a state-of-the-art Innovation and Technical Center adjacent to its corporate headquarters in Sheboygan, Wis. That 18,000 sq. ft. facility will feature laboratories equipped with microbiological and analytical chemistry capabilities, and pilot line converting equipment. Product development teams working at the center will focus on wet wipe innovation, as well as product, packaging and test method developments


(Allegan, Mich.)—Perrigo Company announced that its Nutritionals segment is partnering with KanPak LLC to manufacture store brand adult nutritional drinks. KanPak is a leading supplier of beverages and desserts using aseptic processing technology. Perrigo Chairman, President and CEO Joseph C. Papa stated, “Our nutritionals team already supplies leading retailers with a range of nutritionals, from infant formula to adult vitamins, so this is a logical extension for our business. We made a significant investment into this partnership to bring quality, affordable healthcare products to retailers and the adult consumers they serve across the United States.”


(Milwaukee, Wis.)—Masters Gallery Foods has been recognized as the 2013 Wisconsin Manufacturer of the Year Grand Award winner in the large company category.  “This is a terrific honor for Masters and all our team members; they make the difference between us being merely good and being the best we can be,” said Jeff Gentine, Executive Vice President and Co-owner.   Jeff Giffin, President and CEO, added, “Thanks to the combined efforts of Masters Gallery Foods’ team members, this award recognizes the environment we’ve created—one that has extreme passion to succeed and a willingness to go the extra mile.  I could not be prouder of the team’s accomplishments and am honored to be part of the success.”  
The company services many of the nation’s grocery chains, wholesalers, restaurants and distributors with a full line of cheese related products.  Masters Gallery Foods also specializes in the procurement, aging and distribution of bulk cheeses at a national level.  

Products and Players Set to Compete for Private Label Business at Store Brands Reality Trade Show

PLMA has sounded the starting gun for what will be its biggest trade show ever

CHICAGO - The ultimate battle for today’s consumer will play out over three days in Chicago, as more than a thousand exhibitors from 30 countries compete to get their store brands products in front of the biggest players among America’s supermarkets, drug chains and mass merchandisers.

PLMA’s 34th annual show will be the largest and most vibrant marketplace devoted entirely to store brands, surpassing even last year’s record show for size and attendance by presenting more than 2,400 exhibit booths throughout three major halls at Chicago’s Rosemont Convention Center.

Exhibiting companies will offer up tens of thousands of products across virtually every food and beverage category – including prepared foods, frozen and refrigerated, ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors feature health and beauty care, over-the-counter pharmaceuticals, vitamins & nutrition, household, kitchen and cleaning products, DIY and general merchandise.

Among the more than 4,500 visitors who attend the event each year are the leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, in addition to wholesalers, brokers, importers and others.

Year after year, private label’s growth continues to outpace the national brands, reaching new heights for sales and market share. According the latest industry sales data compiled by The Nielsen Company, private label unit market share in supermarkets has reached 23.4% and dollar market share is now at 19.4%. Total private label sales in the United States last year surpassed $112 billion.

In addition to the largest, most diverse and innovative assortment of private label products anywhere, the show offers PLMA’s popular Idea Supermarket®, showcasing store brands programs, products and packaging from more than 50 leading retailers across North America, Europe, Asia and Latin America. And PLMA’s New Product Expo turns a spotlight on the newest products being offered by exhibitors on the trade show floor.

Speakers and seminars include Sunday afternoon workshops, a Keynote Breakfast on Monday and the PLMA Live! Breakfast on Tuesday. Leading experts and industry executives present the latest market research and discuss the insights, retail strategies and trends and that are driving extraordinary growth for private label.

Increasingly, the growth of store brands at America’s major retail chains is attracting attention from international manufacturers who seek to build a market for their products here in the U.S. The 2014 PLMA show floor will present international pavilions from Italy, France, Spain, Denmark, Turkey, South Korea, China, Malaysia, Taiwan and Hong Kong, as well as from Canada, Mexico, Costa Rica, Ecuador, Peru and Argentina.

PLMA’s own World of Private Label pavilion and international exhibitors taking individual spaces will extend global representation at the show to include Germany, United Kingdom, The Netherlands, Belgium, Poland, Greece, Bulgaria, Romania, Israel, Thailand, India, Australia, Columbia, Chile and Brazil among others.

For information on attending or exhibiting at PLMA's Store Brands Reality Trade Show, contact PLMA (212) 972-3131 or email


Editors: To arrange an interview with PLMA President Brian Sharoff, contact PLMA’s press representative at (212) 972-3131.

Keynote Speech by Martha Stewart to Headline Speaker Program

Sunday seminars and breakfast speakers announced for PLMA's Store Brands Reality Trade Show

NEW YORK - The Private Label Manufacturers Association today announced its slate of speakers and seminars for its 2014 “Store Brands Reality Trade Show,” to be held November 16-18, in Chicago. Headlining the program will be a keynote speech by Martha Stewart, founder of Martha Stewart Living Omnimedia, Emmy Award-winning television show host, entrepreneur, bestselling author and one of America’s most recognizable business and media personalities.

Product lines bearing the Martha Stewart name have provided major retail chains with exclusive lifestyle offerings in categories that range from cooking and entertaining to gardening, home renovation, crafts, healthy living, pets and much more. Their success has expanded the concept of store brands, while opening up new possibilities for the private label industry. Her namesake company, Martha Stewart Living Omnimedia, today reaches approximately 100 million consumers every month and has a growing retail presence with 8,500 products in thousands of retail locations.

In addition to the PLMA Keynote Breakfast, Monday, November 17, PLMA announced speakers and topics for a series of seminars on Sunday that will examine the latest retail trends, industry issues, and the strategies that are driving store brands growth, as well as for the annual PLMA Live! Breakfast on Tuesday, November 18.

Leading off PLMA’s Sunday afternoon seminars is Christopher Durham, whose influential website, My Private Brand (, chronicles the growth and expansion of retailer-owned brands internationally and across all retail channels. Store Brands are for Everybody will be the session title.

Three concurrent seminars will follow: addressing retailers’ quality control issues, organic and natural foods, and trends in store brands cosmetics.

What Your Q.C. Department Isn’t Telling You - Moderator: Jim Wisner, Wisner Retail Marketing

Store Brand Organics: Where Value Meets Profit - Moderator: Robert Vosburgh, News Director, PLMA Live!

Store Brands Cosmetics: More Than a Pretty Face - Moderator: Len Lewis, Lewis Communications

The PLMA Live! Breakfast on Tuesday, November 18, will feature a presentation by Stephen Mader, Senior Analyst for Kantar Retail on the topic of Digital Retailing.

This year’s PLMA’s will be the largest and most vibrant in the show’s thirty-four year history, surpassing even last year’s record show for size and attendance and presenting more than 2,400 exhibit booths throughout three major halls at Chicago’s Rosemont Convention Center. Exhibiting companies will offer up tens of thousands of products across virtually every food and beverage category – including prepared foods, frozen and refrigerated, ingredients, snacks, gourmet and specialty – while on the non-food side, exhibitors feature health and beauty care, over-the-counter pharmaceuticals, vitamins & nutrition, household, kitchen and cleaning products, DIY and general merchandise.

Among the more than 4,500 visitors who attend the event each year are the leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, in addition to wholesalers, brokers, importers and others.

For information on attending or exhibiting at PLMA's 2014 Private Label Trade Show at the Rosemont Convention Center, November 16-18, contact PLMA (212) 972-3131 or email


PLMA's 2014 Private Label Yearbook Now Available Online

Latest statistics show store brands growth continues, driving record shares across all outlets

NEW YORK - The annual sales statistics are in and they are impressive. With the release of PLMA’s 2014 Annual Private Label Yearbook, it’s indisputable that store brands have extended their multiyear period of growth, outpacing national brands in dollar and unit gains and setting new share records in all major U.S. retail channels.

The development that had been touted in some quarters as inevitable – shoppers’ returning en masse to big brands – failed to materialize for yet another year. Instead, it was business as usual according to data provided to PLMA by The Nielsen Company for the 52 weeks ending December 27, 2013 – national brands ceded precious market share as consumers continued to reach for quality and value in store brands.

In supermarkets, unit and dollar shares rose to 23.4% and 19.4%, respectively. In drug chains, unit market share advanced to 17.3% while dollar share increased to 16.4%. Across all outlets combined, which includes Wal-Mart, mass merchandisers, the club channel, dollar stores and military exchanges, shares moved up to 21.2% in units and 17.5% in dollars. All share marks are records.

The recent run up of store brand sales is remarkable. Since 2011, annual sales of store brands in supermarkets have increased +3%, or $1.6 billion, and in drug stores they have climbed +9%, or $700 million. In all outlets combined, annual sales have grown +5%, or $5.3 billion.

The performance comes as no surprise to executives in the store brands business, though some observers have been warning for years that store brands had their moment and recent share gains would hold steady or even decline as economically relieved consumers flocked back to brands.

But a funny thing happened on the way to what big CPG companies would consider marketplace normalcy: consumers balked. During financially pinched times many had turned to store brands and had come to like, even prefer, them. It became clear that a large segment of these shoppers were not going back to the big brands.

“In response to the trend, retailers across the country are freshening private label offerings and rolling out new products and whole new lines to their shelves,” explained PLMA President Brian Sharoff. “Looking ahead, store brand portfolios of leading retailers will likely accelerate their emphasis on consumer-focused positioning.”

In announcing the 2014 edition of PLMA’s Private Label Yearbook, Sharoff noted, "For the first time, our 22-year-old reference moves from print publication to an exclusively online resource, where store brands performance can more easily be examined and tracked category by category and quarter by quarter, across nine U.S. regional divisions and by channel.”

The annual compilation has become the benchmarking standard for retailers and suppliers, where Nielsen sales and market shares statistics are reported for more than 700 product categories.

Retailers and wholesalers can gain free access to the data and analysis, including new updates every quarter, by logging in at and following the prompts for Private Label Yearbook. PLMA members can access the online yearbook via PLMA's member services website at


For additional information on the growth of store brands or to schedule an interview with PLMA President Brian Sharoff, contact PLMA’s press representative at (212) 972-3131, or email

Value tops list of millennials’ shopping priorities, says PLMA study.

Consumer research looks at what moves America's newest primary shoppers

NEW YORK - A new nationwide study from PLMA for the first time casts significant light on the grocery shopping patterns of the Millennials, the 100 million Americans born between 1980 and 2000.

Millennials represent a multi-trillion dollar marketing opportunity. By 2016, they will become the country’s most powerful consumer bloc and, over time, will become the most economically impactful generation in U.S. history, outspending even the Baby Boomer generation. They already account for $1.3 trillion in overall direct annual spending and it is predicted they will buy $60 billion in consumer packaged goods over the next decade. But little is known of their shopping mindset and grocery retailers have generally ignored them.

Millennials like to describe themselves as unique in their attitudes and how they conduct their lives. While that may well be true in terms of their overwhelming use of smart phones, social networks and the internet, the first wide-ranging study of Millennials who identify themselves as primary grocery shoppers for their household reveals that, when it comes to buying food and non-food necessities, value is the key to their purchasing behavior.

According to the PLMA study, Millennials shop for groceries often and widely, and supermarkets are the most popular choice. Lead factors in what they choose to buy include previous experience with the product, their shopping list and coupons. Seven in ten belong to a loyalty program. In choosing a store or product, they seek out affordability, value and lowest price. They are also regular purchasers of store brands, think highly of the products, and give them high marks vs. national brands.

The PLMA study was conducted by Surveylab, a leading online opinion consultant. It consisted of more than sixty questions aimed at determining what moves Millennials. Completing the survey were nearly 1,600 men and women from 18 to 33 years old who identified themselves as the primary grocery shopper for their household.

Further highlights from the study include:

• Millennials overwhelmingly see their generation as different from previous ones and are optimistic about their future. But many express resignation about their status. Half say their generation is financially less well off than previous ones and one in five say their life is worse than that of their parents. They expect big changes in the future: Half believe say stores will look nothing like they do now and a third believe many of today’s national brands will no longer be around.

• Brand loyalty is not a major pull for Millennials. When a national brand they wish to buy is not available at the shelf, four in ten choose the store brand, one third pick a different national brand and one in eight look elsewhere for the national brand they initially wanted.

• Millennials are universally familiar with store brands and buy them regularly.Almost four in ten said they buy store brands frequently, the highest rate offeredin the study. Seventy-one percent said value is the main reason they purchase the store brand product as opposed to the national brand. Product quality improvements and a good prior experience will drive their future store brand purchase.

“Millennials have revolutionized the way we communicate,” says Brian Sharoff, PLMA president. “They have created a world of ‘likes’ and ‘friends’ larger than all television audiences combined. But who are they? For those who run supermarkets, drug chains and mass merchandisers, they are still enigmatic. Hopefully, this study will help clarify how they shop and what they want.”

To request a free copy of PLMA’s new consumer research study, “The Millennials Are Coming,” email



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