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CHICAGO - PLMAís 2016 Private Label Trade Show is the one industry event where private label producers across every food and nonfoods category offer their manufacturing capabilities and expertise, exhibiting tens of thousands of products that will carry the retailerís brand.
As store brands sales surpassed $118 billion annually according to latest industry data, the PLMA show presented an all-time record total of 2,820 exhibit booths from 1,409 companies, representing growth of about +6% in total exhibitors compared to last yearís event.
Joining manufacturers from across the U.S. on the trade show floor were seventeen international and two regional pavilions featuring exhibitors from Canada, China, Czech Republic, Ecuador, France, Greece, Italy, Mexico, The Netherlands, Pakistan, Peru, South Korea, Spain, Taiwan, Turkey and Vietnam among others. Over 56 countries overall were represented throughout the show floor.
In two major exhibition halls companies offered foods and beverages that range from shelf-stable and frozen to chilled and fresh prepared foods Ė including fresh deli, diary & bakery items. A third major exhibition hall was devoted entirely to nonfoods, including health and wellness products, beauty and personal care, over-the-counter pharmaceuticals, pet care, kitchen and household, paper and plastic, and general merchandise.
The PLMA show year after year draws the largest attendance of store brands buyers in the Western Hemisphere, as the products continue to rack up sales records across the major retail channels. Total visitor registrations were about 5,250 according to show organizers. Their number included buyers and executives from virtually every major supermarket and drug chain, mass merchandiser, club, convenience and specialty retailer, foodservice distributor and wholesaler. Total show attendance exceeded 10,500.
For retailers seeking to expand their private brands to new categories and marketing concepts, PLMA offered special exhibits to help buyers navigate the enormous and diverse assortment of offerings on the trade show floor. PLMAís New Product Expo put a spotlight on the newest submissions from exhibiting companies In addition, while PLMAís popular Idea Supermarketģ, showcased store brands programs, products and packaging from more than 50 leading retailers across North America, Europe, Asia and Latin America.
More than 1,000 attended an opening breakfast, which featured a keynote speech by Chris Wallace, the popular host and anchor of Fox News Sunday and moderator for the third and final presidential debate. Additional speakers and seminars focused attention on the most significant retail trends for 2107, as well as the latest consumer research and emerging store brands opportunities.
For additional information on the growth of store brands or to schedule an interview with PLMA President Brian Sharoff, contact PLMAís press representative at (212) 972-3131, or email email@example.com
NEW YORK Ė How can supermarkets attract the newest generation of grocery shoppers, the much-publicized millennials, and turn them into loyal customers? Thatís probably the biggest strategic question facing retailers today and new research suggests that the answer may be found in the fresh departments along the store perimeter.
A nationwide survey of more than 1,800 shoppers by the Private Label Manufacturers Association reveals that millennials love food but want food done their way. Fresh and healthy foods are at the top of their shopping lists, while prepared and portable foods are also very popular.
These food choices reflect a distinctive way of eating. For millennials, eating is largely unscheduled. They incorporate food consumptionówhether meals, snacks or bitesóinto a range of everyday activities, ranging from work and play to exercise and commuting, according to the research in PLMAís latest report ďHow Americaís Eating Habits Are Changing.Ē
This new way of eating offers a significant opportunity for the supermarketís dairy, deli and bakery departments. While millennials purchase from many different sources, they frequently shop at supermarkets. And once inside the store they often head to these three departments. The study found that three-quarters of shoppers buy deli items in the supermarket where they do their regular grocery shopping, 77% buy dairy items and 59% buy bakery items.
Reflecting their on-the-go eating habits, one third ďalways or frequentlyĒ purchase heat-and-eat food from the supermarket, 29% pick up prepared or ready-to-eat food, and 27% buy grab-and-go prepared food items from a source such as a supermarket or convenience store. Millennials are a generation of nibblers and experimenters, so in-store sampling and demonstrations are popular.
Home or away, meals or snacks, this age group is drawn to all things fresh. On occasions when they eat at home, including meals and snacks, 57% of them ďalways or frequentlyĒ opt for fresh fruits, 35% for fresh baked bread products, 30% for fresh prepared meals and 30% for fresh and chilled deli salads.
The PLMA study indicates there is likely to be a big payoff for supermarkets who successfully adapt to the new eating habits of the millennials. Contrary to expectations, these shoppers are more loyal to their favorite stores than their parents. Nine of 10 do their regular grocery shopping in only one or two stores. This represents a dramatic departure from recent PLMA studies that saw consumers spreading their shopping among a multiplicity of stores.
This loyalty has important implications for store brands. As they select products, millennials are well informed about brands, including store brands, and where foods come from. Nine of 10 say they are aware of the ingredients in the food products they eat and three of four read the nutritional labels on products. Their awareness of store brands and national brands is virtually the same at 84% vs. 86%.
Commenting on these findings, Brian Sharoff, President of PLMA, said, ďStore brands remain the retailerís most potent weapon in developing strategies for this age group. It offers flexibility and opportunities to be creative with product assortment and concept without waiting for national brands. But it requires an understanding of what this age group likes and will buy.Ē
PLMA commissioned Surveylab to conduct a comprehensive, nationwide online survey of 1,839 shoppers (931 women, 908 men) between the ages of 20 and 29, primarily the core group of the Millennial generation. This demographic group represents upwards of 50 million Americans, or about 15% of the total population. In number of participants, this is the largest survey PLMA has ever commissioned in the U.S.
The Private Label Manufacturers Association (PLMA) decided to find out and opened its annual Salute to Excellence Awards to a competition of reds, whites, roses and sparkling wines. The results were eye-openers, too, for those who believe that only expensive wines please the palate.
More than 250 wines from retailers in 16 countries were tasted and tested. Discounters Lidl and Aldi, two of the most successful retailers in Europe, won five awards apiece. Traditional supermarkets like Carrefour in France and Tesco in the UK also received recognition in popular wine categories. Among U.S retailers, Trader Joeís, Whole Foods and Wal-Mart were honored.
The top vote getter for quality was Aldi from the United Kingdom for Freemanís Bay Sauvignon Blanc 2015 and for value, the top vote getter was Mercadona from Spain for its Arteso Crianza 2013 Rioja DOC.
The winning U. S wines were TJís Grand Reserve Chardonnay Chalk Hill Sonoma County 2014 (best quality in the Chardonnay category); Whole Foodsí Criterian Chianti Classico 2011 (best quality in Chianti category); and Wal-Martís Oak Leaf Shiraz (best value in the Shiraz category).
Wines were judged on the basis of traditional criteria such as appearance, taste, smell, and general impression. Points were also awarded for packaging and shelf appeal. Wines were divided into the following categories. Red wines were: Merlot, CŰtes du RhŰne, Pinot Noir, Cabernet Sauvignon, Bordeaux, Chianti, Barolo, Rioja, and Shiraz. Whites were Sauvignon Blanc, Chardonnay, Riesling, GrŁner Veltliner, Pinot Grigio, Chablis and Rosť. Sparkling were Champagne and Prosecco.
Judges for the awards were selected from professionals in the wine industry as well as retail industry specialists. Each panel was led by a Wine Master. Panel 1 was led by Cees van Casteren of The Netherlands who has written ten books and more than 500 articles on wine and food. Panel 2 was led by Sarah Abbott of the U.K., who has been active in the wine trade for more than 20 years and serves as a judge in several wine competitions. Michel Polderman, formerly in charge of wine purchasing at Albert Heijn, author and wine competition organizer, supervised the workings of both panels.
Other judges included Jose Luis Murcia Garcia of Spain, Jakub Prybil of Czech Republic, Helmut Knall of Austria, Alma Torretta of Italy, Sigi Hiss of Germany, Beverly Blanning of the U.K., Jean-Pierre Bonvallet of France, Wojciech Bonkowski of Poland, Rene van Heusden of The Netherlands, and Alain Bloeykens of Belgium. American judges included Phil Russo, Edward Salzano, and Laurence Markowitz.
The wine panels were part of PLMAís annual International Salute to Excellence Awards, in which retailers submit new and innovative private label products for industry recognition. More than 370 food, home and health products from 63 retailers in 23 countries were considered for awards in addition to the wine competition.
PLMAís Salute to Excellence Awards were established in 2006. The International Awards were started in 2014. Wines selected for the judging were purchased off the shelves of retailers as would be available to typical consumers. Judging took place in Amsterdam on April 6-7.
Commenting on the wine competition, Brian Sharoff, president of PLMA, said: ďThe role of supermarkets in the marketing of wine is growing more important as shoppers seek good quality and good price. The retailerís private label has given consumers the confidence that they can select top wines without paying a premium for branding. This yearís Salute to Excellence gives recognition to those retailers who are doing an excellence job with their wines and encourages other retailers to match or exceed those standards.Ē
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