Welcome to PLMA
A Unique Organization for a Unique Industry

Private label is unique. It is sold from coast-to-coast, and includes hundreds of different brands. Sales exceed $200 billion, yet most manufacturers are not known to consumers. Representing this extraordinary industry is the Private Label Manufacturers Association, the only trade association devoted exclusively to the private label industry. Founded in 1979, PLMA now represents more than 4,000 member companies that make food, snacks, beverages, health and beauty, household, kitchen and general merchandise. PLMA members enjoy exclusive access and discounted pricing to PLMA events and services. For more information about membership, contact Barbara Cruz at (212) 972-3131 or bcruz@plma.com.

Sales Opportunities

The key to PLMA’s success as an organization is its trade shows, providing private label manufacturers with selling opportunities in the U.S., Canada and around the world.

United States
The largest concentration of private label buyers anywhere convenes each year at PLMA’s annual trade show at the Rosemont Convention Center in Chicago. Top decision-makers from supermarkets, drug chains, mass merchandisers, wholesalers, co-ops, convenience stores, department stores and military exchanges come to find suppliers and new products. The show is held each year in November. For more information visit our Show Information page or call (212) 972-3131.

PLMA’s annual “World of Private Label” International Trade Show has grown to more than 4,
500 stands and now represents manufacturers from nearly 75 countries. This show attracts buyers from supermarkets, hypermarkets, discounters, and importers and exporters from across Europe, Asia, Africa, and the Middle East. The show is held in May each year at the RAI Exhibition Centre in Amsterdam. Visit PLMAInternational.com for more information.

Conferences and Seminars

Keeping up with the latest trends, solving industry-wide problems, and helping member manufacturers to network is the focus of PLMA’s annual conferences and seminars.

Annual Meeting and Leadership Conference
PLMA’s annual meeting and leadership conference is the industry’s opportunity each year to discuss the current issues and prospects for the future. It allows members to confer with partners and peers, as well as retailers and wholesalers, in a short-sleeve atmosphere to better understand industry problems.

Washington Conference
PLMA’s Washington Conference is devoted to establishing dialog with lawmakers and regulatory officials about legislation and regulations that can influence the private label industry. Sessions are held at the Capitol as well as at regulatory agencies. The Conference also explores the latest in political news and public opinion to keep members informed.

Executive Education

PLMA’s Executive Education Program was developed in 2001 in conjunction with St. Joseph’s University’s Food Marketing Center in Philadelphia. Classes are designed to meet the needs of manufacturers, retailers, suppliers and brokers at all levels, and employ a variety of teaching methods, including lecture and workshop. The four-day June program is held on the University’s main campus. PLMA also offers a two-day version in Chicago during the weekend just prior to the Trade Show. PLMA also works with major universities in Europe to provide executive education to international members. For more information about educational programs, contact PLMA at (212) 972-3131 or info@PLMA.com.

Market Research

PLMA member companies have access to PLMAs exclusive market research.

Prepared exclusively for PLMA by Nielsen, the Private Label Yearbook provides dollar and unit market share for more than 400 product categories across the three major retail channels: supermarkets, drug chains and mass merchandisers. Offered online, the Yearbook is part of the members-only PLMA.org website.

Consumer Opinion Surveys

Working with SurveyLab and other market research specialists, PLMA conducts regular research about shopping attitudes, giving members insights into how consumers feel about store brands. Recent studies include The Rise of Loyal Shoppers and The Millennials Are Coming.

Information and Communication

E-Scanner Newsletter
Members receive PLMAs e-Scanner each month with news about retailers, store brands marketing and merchandising, and PLMA activities.

Every month, plmalive.com features in-depth video coverage of events, trends, news and personalities of importance to the private label industry. Visit plmalive.com for the latest news and features.


Through PLMA.org member companies have access to a centralized portal of information and services. This includes PLMA’s trade show directory, broker directory, supplier directory, research and publications archives.

Reaching Out To Consumers

Store Brands USA
To build greater awareness of store brands among consumers, PLMA has created StoreBrandsUSA. Working with YouTube and Facebook, StoreBrandsUSA offers shoppers recipes, health and home tips, and shopping insights through video streaming. The StoreBrandsUSA website, meanwhile, provides shoppers with a consumer calculator so that they can measure their savings compared to national brands.

Inside PLMA


PLMA is a not-for-profit association under US Tax Code 501(C 3). Management is organized through the Officers and Board of Directors, which are elected at the Annual Meeting held in March. Membership in PLMA is open to manufacturers, brokers, trade suppliers and other companies involved in the promotion of private label products. The association’s main office is located at 630 Third Avenue, New York, New York. PLMA’s international office is located at the World Trade Center in Amsterdam, The Netherlands. Telephone (212) 972-3131 or email info@plma.com.


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