Speakers

Brandon BrownBrandon Brown
Senior Vice President Own Brands
Albertsons Companies

Brandon Brown is the Senior Vice President of Own Brands for Albertsons Companies, driving growth and profitability of their $16.5B+ Own Brands portfolio across 11 brands.
 

His teams are responsible for innovation, marketing, revenue management, sales planning, product development, regulatory, sourcing and replenishment.

Prior to joining Albertsons, Brandon spent 12 years at McKinsey & Company as a Partner and Global Leader of McKinsey’s Consumer Goods Practice. He started his career with General Mills as a Customer Account Manager and then spent time as an Associate Marketing Manager for Wells' Dairy leading Blue Bunny's frozen novelty business

Jason Reiser Jason Reiser
President Sales Strategy & Services
Market Performance Group

Jason Reiser joined Market Performance Group in March 2021 as President, Sales Strategy and Services. He is an accomplished retail executive with more than 30 years of deep experience in people leadership, strategy and change management.

Jason’s experience also includes P&L oversight, store operations, category management, private brands, global sourcing, marketing, real estate, supply chain, digital tools, and eCommerce across mass, club, and specialty retail channels.

He most recently served as EVP, Chief Merchandising Officer of Dollar General, leading Merchandising, Marketing, Digital Tools / eCommerce, Innovation, Global Sourcing, Private Brands, and In-Store Experience with responsibility for sales, margin, traffic, market share, and strategic initiatives. 

Jason was previously EVP and COO of The Vitamin Shoppe and EVP, Chief Merchandising Officer at Family Dollar. He spent more than 15 years with Walmart/Sam’s Club, beginning in government relations/regulatory affairs and culminating his tenure as VP, Merchandising, Health & Family Care for Sam’s Club.

kevArjun Chakravarti, Ph.D
Managing Partner
Cogknition Analytics

Arjun Chakravarti is Managing Partner of Cogknition Analytics, a Chicago-based Strategy and Analytics consultancy. A frequently invited keynote speaker on the impact of macro and consumer-level economics on business strategy.

Arjun has worked closely with several companies in the food and grocery industry and has served in leadership roles both in industry and academia. Prior to COGKNITION, he was a member of the executive leadership team Global Experience Specialists (GES), serving as Senior Vice President of Strategy, Analytics, and Insights. He was also an award-winning business school professor at Illinois Tech, having published in leading academic journals and developed graduate and executive programs in analytics, design, and management.

Arjun currently serves on the board of the Center for Event Industry Research (CEIR) as well as Consulting Economist for Winsight-Technomic.

Erich KahnerErich Kahner
Customer Strategy & Insights Director, North America
dunnhumby

Erich Kahner is Customer Strategy & Insights Director, North America with dunnhumby where he guides c-suite grocery executives on reformulations of their marketing strategy, private brand strategy, pricing strategy and loyalty strategy.

The beginning of his professional career was spent focusing on insights and today he has become an expert in primary research techniques, ranging from market segmentation to new product development, to customer satisfaction and loyalty studies.

Previously, Erich served as the Strategy PMO at a $10B grocery retailer, helping them build a change management infrastructure and governance process for the execution of their customer strategy.

Since 2018 he has authored the US Grocery Retailer Preference Index (RPI), an industry standard for benchmarking grocery retailer brand equity, in addition to other thought leadership pieces. 

Joe CookJoe Cook
Director of Product & Solutions
dunnhumby

Joe Cook joined dunnhumby in 2018 as Director of Category Management for North America, quickly assuming responsibility for deploying an industry-first space-aware customer-centric assortment planning tool with a leading Midwest US retailer.

In his current role, as Director of Products & Solutions, Joe is the U.S. product lead for dunnhumby’s flagship assortment strategy tool within the Walmart Luminate suite of solutions. One of the original members of the dunnhumby team at Walmart, Joe helped map out the vision for how integrating customer insights would change the category management and assortment planning process at Walmart.

Joe spent the first 17 years of his career with Daymon, working closely with retailers and suppliers to grow their private brand programs and was also a key contributor and co-author of dunnhumby’s 2021 whitepaper, “Why Private Brands should form part of every Retailer’s growth strategy.” 

Amber Roberts Amber Roberts 
Partnership Director
Threefold

Amber Roberts joined Threefold in 2023 and leads the team building retailer partnerships in North America.  As a seasoned retail veteran, Amber has spent nearly two decades working across the industry, from Fortune 100 and Global 300 companies to startups.

Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion-dollar businesses and alternative revenue streams.

Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.

Threefold offers retailers services that include RMN consultancy, a white-label in-house RMN management service and Plan-Apps, its proprietary commerce marketing technology. Threefold works with 95% of the top global CPG brands, and its current Retail Media Network partners include Walgreens Boots, Asda, Co-op, Morrisons and The Very Group.

Brooke Feenstra_SwensenBrooke Feenstra-Swensen
Vice President of Sales
Kerry

Brooke Feenstra-Swensen is responsible for the direct to retail channel at Kerry, a market-leading taste and nutrition supplier to the food and beverage industry. Over her 14-year career in retail, Brooke has managed brands including,  Johnson’s Baby, Aveeno Baby, SeaPak, and FarmRich. 

She currently leads the Direct to Retail sales team, working with customers across retail private label and traditional consumer packaged goods. Brooke and her team focus on bringing valuable solutions to retailers and supplier partners alike to launch innovative and consistent private brand products. She prides herself in being able to build and cultivate sales strategy and high performing sales teams which led to a 45% sales growth in private brands over a two year span in her previous role as VP of Sales at SunOpta Inc.

Jocelyn CarterJocelyn Carter
Activation Marketing Director
Kerry

Jocelyn Carter is Activation Marketing Director at Kerry where she works with customers across retail, foodservice, convenience and traditional consumer packaged goods.
 

She focuses on creatively executing customer engagements, leading with consumer insights and marketplace trends, and bringing to life Kerry’s sustainable nutrition strategy.

Over her 10-year career at Kerry, Jocelyn has worked across functions, teams and channels, building a reputation as a problem solver and innovative thinker. She led the development of Kerry’s best-in-class innovation xcelerator program, iXp, to meet customer demand in an everchanging and fast-paced industry.

Scott LucasScott Lucas
Managing Director
Sterling Brands Cincinnati

Scott Lucas is a second-generation branding and design leader who began his professional career 25 years ago as an account executive in Philadelphia. After moving back to New York, Scott joined Gerstman+Meyers, which was acquired by Interbrand. 

With Interbrand’s 2006 reorganization, Scott, his team, and clients moved to Cincinnati to bring to life the North American Center of Excellence for consumer branding, which is now Sterling Cincinnati.

Scott has built teams and agencies and is continually looking for new and better ways to get the best work done while having the most fun and delivering results.

Over his career, he has worked across continents and categories to help his clients build meaningful connections with consumers and grow their brands. Those projects ranged from AT&T, Tyco, Emmerson, J&J, and even the Goodyear blimp.

Jennifer Day

Jennifer Day
Vice President of Client Engagement
Market Performance Group

Jennifer Day is an accomplished senior sales leader with a 25+ year track record of delivering superior business results, developing high performing teams and cultivating successful business relationship.
 

 Jennifer has successfully supported several of MPG’s largest clients as Senior Director, Client Engagement since transitioning to the Omni-Commerce Sales Services teams. Before transitioning to MPG’s Client Engagement team, Jennifer spent nine years as an MPG consultant successfully leading a wide variety of projects including go-to-market commercialization, launch strategy, voice of customer, organizational design.  

Jennifer has directly managed or supported nearly every class of trade, including alternate channel specialty customers and TV network shopping. Throughout her supplier career at the Johnson and Johnson Consumer Company, she worked closely with cross-functional partners to create impactful national brand strategies and consumption-based demand generation programs. She was also based in Bentonville, Arkansas and served as a Walmart Team Leader for five years.

Sherry Saffert

Sherry Saffert
Retail Drug SME
Market Performance Group

Sherry Saffert is an experienced executive leader with over 25 years’ experience in retail executive positions and more than seven years consulting consumer goods companies.

Over the last several years, Sherry has successfully coached and supported top, mid-size and small brands drive and improve growth, ROI, and sharpen their GTM strategies and financial plans.

Sherry’s experience includes nearly 14 years in beauty and personal care leadership positions for CVS Health where she managed a $4.5B+ CVS ebauty and personal care business and led efforts such as P&L training, the launch of CVS Beauty Club and contributed to the growth of many well-known and exclusive beauty and personal care brands. 

Prior to CVS, Sherry spent 15 years at Kmart and has held roles in retail store management and corporate, including Inventory Planning, Category Manager, and Divisional Merchandise Manager.

Kristy Smith

Kristy Smith
Sales Manager
Market Performance Group

Kristy Smith is a Sales Manager with MPG and previously spent 11 years with H-E-B, where she gained extensive experience across multiple roles and divisions including store operations, manufacturing, and beauty procurement. 

Kristy began her career in the Quality Assurance Department at the H-E-B Ice Cream Plant. She later held the positions of Production Planner and Production Team Leader. Kristy then transferred to the H-E-B Meat Plant and oversaw a production team of 42 partners and played a key role in driving production and optimizing value stream mapping for the plant.

Most recently Kristy worked in beauty procurement where she assisted with managing the skincare category and oversaw depilatories and health living seasonal product. Over the past few years, she has worked to increase her procurement knowledge by managing initiatives and programs to grow profitable sales for the company, as well as managing pricing, promotions, marketing, inventory and supplier management. Through Kristy’s deep focus on objectives, end-to-end thinking, thorough knowledge, and level setting, she elevates quality and implementation success.

Dave FedewaDave Fedewa 
Partner
McKinsey & Company

Dave Fedewa is a Partner in McKinsey & Company’s Atlanta office and a co-leader of McKinsey’s Consumer Durables sector and Growth by Design service line.
 

IDave serves clients on a broad range of topics including product development, ecommerce, retail and assortment strategy, supply chain, design to value and operations transformation.

Prior to McKinsey, Dave spent several years as VP Private Brands at Home Depot where he drove outsize growth across the business.

Brooke DanielsBrooke Daniels
Partner, Advanced Industries and Operations Practices
McKinsey & Company

Brooke Daniels is a Partner in the Advanced Industries and Operations Practices at McKinsey & Company where she serves clients across industrial and distribution sectors with extensive experience in procurement and operations. 

Brooke co-leads McKinsey’s Industrial Distribution Practice across North America where she serves B2B clients on category management topics, including assortment optimization and private label business building.

Prior to McKinsey, Brooke was Chief Business Officer at Palmetto, a leading clean technology company where she was responsible for advising and structuring key functions to drive growth.

Jonathan FinchJonathan Finch
Vice President Client Services & Sourcing
Daymon

Jonathan Finch is a 15-year veteran of Daymon where he has supported key retailers and clients in multiple channels to facilitate private brand development; driving sales, growth, and innovation across categories.
 

In his current role, Jon and his team function as strategy consultants for Daymon’s key partners, focusing on private brand development, strategic design, operational execution, and relationship management.

Prior to Daymon, Jon held multiple roles in the service industry and pharmaceuticals, as well as being an entrepreneur.

Patrick MooneyPatrick Mooney
Vice President, Health and Beauty and Non Foods
Wakefern Food Corp.

Patrick Mooney is Vice President of Health and Beauty Care and Non Foods at Wakefern Food Corp., the nation’s largest retailer-owned cooperative with supermarket banner brands that include ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway.

In his role, Mooney leads merchandising efforts that deliver in-demand, on-trend products for an exceptional customer shopping experience. Patrick most recently served as Vice President of Merchandising Support, where he supported commodity tracking and vendor cost management in the Vendor Management Office.

Prior to that, he worked as director of Sales Planning, centralizing, and executing marketing programs. He also worked as a manager in Corporate Merchandising and was responsible for weekly promotional and planning initiatives for stores. Patrick joined Wakefern as a Leader in Training in 2009 and has held various roles in the company’s Information Technology, Health and Beauty Care, and Grocery divisions.

Chris SkyersChris Skyers
EVP, Sales Strategy Services, Grocery Channel Lead
Market Performance Group

Chris Skyers is EVP, Sales Strategy Services, Grocery Channel Lead with Market Performance Group. In this position, he leads all aspects of the Grocery Channel, supporting high-level strategic planning and management of a high-performing, dynamic team to develop sales and...

...marketing solutions, long- and short-term market channel strategies, and ongoing customer solutions that deliver positive impact. 

Prior to MPG, Chris spent more than 20 years with Wakefern Corp, where he led the teams and strategies for banner brands including ShopRite, Price Rite, The Fresh Grocer and Dearborn Market.

During his tenure at Wakefern, Chris served as Vice President, Private Label and Own Brands and spearheaded the successful overhaul of the ShopRite private label through the creation of two completely new and proprietary brands, Bowl & Basket and Paperbird. His team also led the reinvention of the organization's better-for-you brand, Wholesome Pantry and grew this business by more than $2.7 billion in sales.

Peggy Davies

Peggy Davies
President
PLMA

Peggy Davies is President of the Private Label Manufacturers Association (PLMA). Davies was named President of the association in 2020 after joining PLMA in 2016 as VP Association Relations.
 

Prior to that she served on the PLMA Board of Directors for more than 20 years, including the position of Chair in 2003 and 2004.

Her career includes multiple decades of executive experience in the private label industry, including positions with Daymon Associates, Comstock Michigan Fruit-Agrilink-Birds Eye and McCain Foods USA, Inc.

In 2013, Davies became the first woman to be inducted into the Private Label Hall of Fame and is a strong advocate for diversity and inclusion in the workplace.